Go to any photography tips website you can find and you will undoubtedly find a plethora of articles full of tips on how to get better at photography (and yes El Guapo, I know what a plethora is). Nothing wrong with that, but I thought I would change it up here today and give you some tips on how to ensure that you will suck at photography :-).
Brace yourselves, this could get messy. Here are 5 ways to suck at photography…
1) Spend All Your Time On Social Media and Other Photographer’s Websites
In this day and age, social media almost seems like a necessary evil. It’s not inherently evil in and of itself, but it can become hazardous to our growth as photographers. The irony of it all is that some of the best photographers out there have absolutely no social media presence and barely even a website. So what’s so bad about browsing social media and gazing at other photographer’s images for hours on end? Well…
It suffocates your creativity because you begin looking at other photographers images for inspiration instead of getting out there and creating something new and unique and truly yours. If you spend your entire life trying to become as good as someone else, you’ll never arrive or find your own path. Oscar Wilde said it best, “Be yourself; everyone else is already taken.”
A great article about inspiration vs. creativity can be found over at Viget in an article titled “Consumption: How Inspiration Killed, Then Ate, Creativity.”
2) Fall For The Myth That Social Media Followers Is A Reflection of Skill Level
This goes both ways. Some of the worlds most incredible photographers have a non-existent or very small social media presence. There are also many photographers with hundreds of thousands or even millions of followers who produce work that is sub par by just about any professionals standards. So what does all this mean?
The fact is; social media presence ultimately comes down to marketing. It has very little to do with the quality of your images. Sure, being an exceptional photographer helps and can certainly jump start things and get you in more doors but the big thing is marketing, time and knowing the right people.
Some people are just better geared for becoming popular on the internet. It’s about hustling, grinding it out, getting your name out there, trying to get the attention of other photographers and riding their coat tails. Some people don’t like playing that game. I know I don’t.
3) Write People Off Because They Are Less Known Than You (or equal to you)
This is an extension on the last point but it was getting too long so I had to react accordingly. I’ve had this happen to me more times than I care to admit. When I wrote my ebook Tack Sharp, I sent it out to tons of people before publishing it to get feedback before the launch date. To those friends and colleagues I looked up to I would say something like, “Please read through this ebook and let me know your thoughts. I truly value your opinion. I would really love to know if you learn something new along the way too!” Many of the people I sent it to said that they would read through it for proof-reading purposes but doubt they would learn anything from it.
I remember one person in-particular had said something to that effect. Months later I met up with him and saw that he was using his shutter button to focus his camera. This was a working pro, mind you. I don’t look down on people for using the shutter button to focus, I truly don’t. Some people just prefer it. I asked him why he was using the shutter to focus instead of the AF-On button and he replied that he had never felt the need to try it before. Interesting, I had just sent him an ebook I wrote a few months earlier that talked all about back button focusing.
So what happened here? I think pride had a big part to play. Pride is one of the most dangerous and relentless enemies to our creativity. It prevents us from taking advice from those on our same level or those below us because in doing so, we feel that it will make us lower. And pride is all about maintaining status at the very least and increasing it whenever possible.
One of the things I’ve always stressed is that the moment you think you’ve made it as a photographer; that’s the moment you become unteachable and you start to fall behind as an artist. I also see many photographers who got popular, got sponsors, had some success and stopped pushing themselves to advance and evolve. I’m not saying that I have it all figured out, I most certainly do not, but every single time Photoshop or Lightroom comes out with a new version, I make a point to go and watch Chris Orwig’s training videos on Lynda.com. Why would I do this? After all, I’ve watched them countless times ever since CS3 was out when I was learning the ropes. The reason is that I always want to stay fresh on what’s new with the programs and I know that each time I watch a video on Lightroom or Photoshop, I’m likely to learn at least something or see a different way of doing something.
4) Spend All Your Time Reading eBooks And Watching Training Videos
This may seem a little ironic considering I just mentioned watching training videos and I also sell both ebooks and video courses through my site. Here’s the dill, pickle; ebooks and video courses are awesome. I create them because it’s how I learn best when I’m not actually shooting and it’s a creative outlet for me. However, when you spend more time reading and watching than you spend shooting; you are spinning your wheels. The best way to learn is to go out and shoot. Photography education materials are meant to be supplements to actually getting out there and creating art, not substitutes.
5.) Be Afraid of Failure
I have become so sick and tired of this in our society today. For some reason, we’ve moved toward this absurd ideology that failure is not an option. If failure is not an option, then neither is success. When asked about Thomas Edison’s countless failed patents and inventions before the light bulb, Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps. Great success is built on failure, frustration, even catastrophe.”
Nobody likes to fail, but if you fall for what society is serving up these days you will be so afraid of failure that you’ll never have the courage to put yourself out there and take the risks that it takes to really become successful. Social media and the internet has played a large role in this mindset because now our failures are much more public—especially if our work and our business are on the internet.
I’ve failed so many times. My most recent “failure” is a website I created called Top Photo Spots. I put failure in quotations because for all intents and purposes, it was a failure. It didn’t explode when I went public with it. I launched it at a terrible time (right before heading to Death Valley for two weeks with no internet access) and struggled to bring in contributors to the site. I then got super busy with other aspects of business and the site and project ultimately got put on the back burner when the developer I hired just dropped off the face of the earth. The website is still there, and it has steady traffic going to it. Not much, really. Around 1,500 to 2,000 a month. Now I’m just waiting for the right time to jump back in and give it another go. I will try again. I will not be afraid to fail again (even if it means failing multiple times) because each failure is an opportunity to learn and grow.
Truly mastering the art of photography is a moving target. And if you ever feel like you’ve mastered, you’ve entered into a dangerous mindset. To continually advance you have to set aside your pride and ego, get out from behind your computer screen, have an open mind and just get out there. Go out and make some mistakes, learn from them, make more mistakes and continually make adjustments. Aim for success, but be willing to accept failures!
I always look forward to hearing your thoughts and input in the comments below. Thanks!
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